Da Nang cuts prices to draw tourists

 

The city’s Culture, Sports and Tourismdepartment made the announcement at a press conference on the programmeyesterday, stating that the programme is focused on tourists frommainland China, Chinese Taipei, Hong Kong and Macao, as well asSingapore, Malaysia, South Korea and Japan. The United States andAustralia are also being targeted by the programme.

“We are focusing on internationalmarkets with direct air routes including South Korea, Japan, Singapore,Malaysia and Chinese-speaking nations, as well as Ha Noi, Hai Phong, HCMCity, Can Tho and the Mekong Delta River,” Le Thi Ai Diep from thedepartment said.

“Accommodation at some hotels couldoffer the highest discount of 60 per cent in the low season (fromSeptember, when the rainy season starts),” she said, adding that 50hotels had agreed to a 40-65 per cent discount for travel agencies.

Five-star hotel Furama in co-operationwith low-cost carrier VietJetAir offered a promotional price of VND9.8million (US$466) for a stay of three days and two nights at the resort,with a free return ticket for two from Da Nang to Ha Noi or HCM City.

Duong Nguyen Vu, head of marketing forFurama resort, said the city should launch the promotional programmeealier in Asia and Scandinavian countries for foreign travel agenciescreating their travel plans.

The central city’s Cham Sculpture Museum– one of the most popular destinations – has offered a 50 per centdiscount on the ticket price for six months, from September to March,while Ngu Hanh Son (Marble Mountain) will also offer a 50 per centdiscount on tickets every Monday and Tuesday during the 6-monthpromotion.

The Hoa Phu Thanh eco-tour site, 30km away from the city, will provide free entry from October to March.

Water sports and recreational servicecentres at My Khe beach have also promised a discount of 10 to 50 percent in response to the city’s promotional programme.

Deputy General Director of Viet Namtourism joint-stock company, Vitours, Le Tan Thanh Tung suggested linksbetween the city’s travel agencies and partners in Hue and Quang Nam.

The city plans to host a road show inJapan later this month as well as a number of press and travel agencytrips from Japan, South Korea, Russia and Australia.

The central coastal city, which lieswithin easy reach of the country’s best heritage icons, including PhongNha-Ke Bang in Quang Binh, Hue city and Hoi An and My Son Sanctuary inQuang Nam, hosted 2.2 million tourists, of which 600,000 wereforeigners, over the first half of this year, showing 24 per cent growthcompared with last year.

Da Nang cuts prices to draw tourists

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