HCM City: Huge potentials to develop MICE tourism

At the event, Executive Director of AmCham Vietnam in Ho Chi Minh CityHerb Cochran highlighted that tourism is billed as a key economic sectorin Vietnam, underscoring that public-private partnerships will open thedoor for both domestic and foreign enterprises to invest in the sector,helping promote sustainable tourism development.

He added that the Amcham Vietnam enterprise community operating intourism, aviation and payment services is seeking opportunities toinvest in Vietnamese tourism and especially MICE tourism.

According to statistics from the Vietnam National Administration ofTourism (VNAT), MICE tourism brings benefits four to fivefold higherthan other forms, as that variety of travellers tend to spend more thanthose on regular tours.

Being part of the world’s biggest industry, MICE tourism has acted ascatalyst for the development of provinces and cities in Singapore,Malaysia and Thailand, making them become centres of “the meetingindustry” in Asia.

In a bid to tap the potentials for MICE tourism in Ho Chi Minh City,there should be long-term strategies, said Dr. Nguyen Duc Tri from theUniversity of Economics in Ho Chi Minh City, stressing that programmesfor MICE tourism dissemination must focus on particular consumersegmentation where high-ranking customers are prioritised.

HCM City: Huge potentials to develop MICE tourism

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