Speaking at the event, Director of the municipal Department of Tourism Van Thi Bach Tuyet underlined the significance of the movement, saying it aims to build and maintain an attractive and friendly environment for tourism activities and ensure social security and order at the city’s tourism sites.
After the launching ceremony, youth distributed leaflets to businesses and households along key tourism streets. Meanwhile volunteer groups arranged themselves at popular tourism sites.
According to the Department, the activities will be maintained daily until the beginning of 2016 towards bringing a safe and friendly tourism environment to visitors, thus attracting more arrivals to the city.
HCM City attracted over 2 million foreign tourists in the first half of this year, up 3 percent over the same period last year.
It has recorded an average annual tourism growth of 26 percent, accounting for 11 percent of the city’s GDP.
HCM City works to ensure friendly tourism environment
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