Cai Rang floating market in the Mekong Delta city of Can Tho (Photo: TITC)
It is also the starting event of a series of activities scheduled for the National Tourism Year 2016, which spotlights the Mekong River Delta region.
The festival will bring together cities and provinces in the region, including Kien Giang, An Giang, Hau Giang, Can Tho, Ca Mau, Tra Vinh, Soc Trang, Bac Lieu, Vinh Long, Tien Giang, Long An, Ben Tre, Dong Thap, and the host Ha Noi.
The participating localities will co-organise an exhibition featuring the cultural and tourism attractions of the Mekong Delta through visual objects, agricultural tools, daily utensils, and musical instruments.
The exhibition will also focus on historical sites, tourist attractions, and traditional art forms of each locality.
A fashion show of traditional costumes, folk games, recreations of traditional festivals, a culinary festival, and a seminar seeking ways to preserve and promote cultural heritage while developing tourist products of the Mekong Delta region will also be held at the event.
The festival will open with an art performance, scheduled for the evening of November 11 at the Viet Nam Exhibition Centre for Culture and Arts, No.2 Hoa Lu Street, Hai Ba Trung District, and will be broadcast live on Vietnam Television.
Tourism week to spotlight cultural beauty of Mekong Delta
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